A health score
One number for where your setup stands, so you can see movement over time.
Automated Audit
A full check-up of your GA, GTM, Compliance. 44 points, 2 minutes.
This free GA4 audit tool reviews how your GA4 configuration and GTM container are actually set up, then shows you what's broken, what it's costing you, and exactly how to fix it.
Read-only · Nothing stored · 2 free audits per account · No card required
Coverage
What the GA4 and GTM audit checks
Configuration problems rarely announce themselves. These are the checks that act as a GA4 audit checklist, running automatically your analytics property and tag container, in a single pass.
Data streams
Missing, duplicate, or misconfigured web streams
Enhanced measurement
Which interactions are, and aren't, being captured.
Event configuration
Wrong names, missing parameters, or duplicate events.
Conversion setup
Marked correctly and tied to real outcomes.
Referral exclusions
Payment gateways and subdomains creating false sessions.
Audience configuration
Key audiences set up for remarketing and analysis.
Cross-domain tracking
Broken journeys showing as separate sessions.
Data retention settings
Whether historical data is being preserved
Unused tags
Dead weight slowing the container down.
Broken triggers
Triggers that don't fire, or fire too broadly
Event parameters
Missing or malformed values on key events
Ecommerce objects
Item arrays that fail validation checks
Conversion Linker
Absent or misconfigured, which breaks ad attribution.
Consent Mode
Tags firing before consent, or blocked when they shouldn't be.
Consent Compliance
Find vendors that fire before consent or continue after opt-out - before a compliance issue becomes a bigger problem.
Tracker Detection & Health
Find duplicate and unexpected trackers that can inflate data, distort reporting, and waste ad spend.
The report
What you get back
Every check returns pass, fail or warning. No ambiguity, and no wall of raw errors to interpret yourself.
Pass, fail or warning
Every checkpoint returns a clear result. Nothing is left open to interpretation.
Severity ranking
Critical, moderate and optimal, so you spend effort on what's actually costing you.
What it costs you
Each finding explains the real business consequence, not just the technical fault behind it.
How to fix it
Specific steps for every finding. Your developer can act on them, or we can.
Export
Findings exportable as a structured file for developers or stakeholders, included on all plans.
Access and privacy
Read-only, and nothing is kept
The Google Analytics 4 audit reads how your property and container are configured. It never touches the data flowing through them.
Google analytics access is read-only OAuth, scoped to configuration. We read how the property is set up, not the events or users inside it.
GTM container access isn't needed. We read what your site already serves publicly, so there's no login and no permission to grant.
Nothing is retained. Your data isn't stored after a run completes.
Nothing is modified. We don't write to your property, your container, or any connected account.
FAQ
About the audit
Two per account, one per property. That's the limit before you need a plan. After that, unlimited runs and full findings come with any monitoring plan from $99 a month.
For configuration problems, it's faster and more consistent than a manual audit. The same 44 checks, run identically, in two minutes rather than two weeks. Where it still loses is unusual architecture and judgement calls about what to measure.
No. The connection is scoped to configuration only, never to your data. We can tell that a purchase event is misconfigured. We can't see how many purchases you had, or who made them.
Not necessarily. If you can already name the single problem, the $299 Quick Fix skips straight to solving it. Run the audit first if you suspect there's more going on than the one thing you've noticed.
Stop guessing why your numbers don't add up.
Run a free GA4 and GTM audit to discover exactly what's impacting your data quality in less than 2 minutes, with no credit card needed.