Google Tag Manager
A tracking setup your whole team can understand not just developers.
Most containers work right up until someone needs to change one. Our Google Tag Manager consultants rebuild the structure so changes stop being risky and nobody has to guess what a tag does.
Fixed price. We confirm fit on the kickoff call before work begins.
- Scoped to your site
- Built to be maintained
- Documented at handover
What gets built
A clean Google Tag Manager setup that your team can understand, manage, and scale.
GA4 & AnalyticsOne container, one source of truth. Every event is defined once, documented, and changeable without a developer.
Triggers & VariablesTracking rules are built to be reusable and easy to update, so simple changes don't require rebuilding your setup.
Naming & StructureEvery tag, trigger, and variable follows a clear naming system, so your team can quickly understand what is running and why.
DocumentationYou get a clear handover showing what was built, what each part does, and how your team can maintain it.
Migration & CleanupIf you already have a GTM setup, we remove duplicates, retire outdated tracking, and clean up what no longer needs to be there.
Scope
What GAFIX Monitors
Container setupSnippet installed across all pages, with an organized workspace, clear naming conventions, and a maintainable structure.
Analytics configurationBase tags and configuration variables managed in the container, with a developer-friendly data layer for easy updates.
Custom eventsTrack key actions like form submissions, button clicks, scroll depth, video plays, and downloads with clean triggers and minimal setup.
Migration and cleanupSafely retire legacy tags, remove dead triggers, consolidate duplicates, and rebuild only what adds value.
ArchitectureLogical trigger groups and reusable variables, with a scalable structure your team can extend without breaking.
DocumentationEvery tag, trigger, and variable documented, so your team knows what’s there and why it exists.
Process
How the work runs
Discovery call
We review your site, your existing container if there is one, and what needs measuring.
Scoping
We confirm the plan and quote a fixed price. Nothing starts until you approve it.
Build and test
Built in a staging environment and tested across browsers and devices before anything ships.
Verify and hand off
We check every tag, walk your team through the structure, and hand over documentation.
Results
What you're left with
Fit
Who this is for
Companies setting a container up for the first time
Businesses migrating off legacy analytics who need a rebuild
Teams who inherited one that grew out of control
Anyone applying tracking patches without an underlying structure
FAQ
Frequently Asked Questions
Someone did change something, just not the tag. A redesign renames the selector a click trigger watched. A plugin update moves the snippet. A tool gets added to the site directly. Rebuilding the structure fixes the cause rather than patching each symptom as it appears.
That's the core of the migration work. We audit what exists, rebuild in a staging environment, and test across browsers and devices before publishing anything. Nothing goes live untested.
Then leave it alone. If you want more resilient collection, look at server-side tracking. If you want to know when it breaks, look at monitoring. Neither is urgent if things are genuinely working.
Get your GTM container built with all the best practices.
Run a free GA4 and GTM audit to discover exactly what's impacting your data quality in less than 2 minutes, with no credit card needed.