Google Tag Manager

A tracking setup your whole team can understand not just developers.

Most containers work right up until someone needs to change one. Our Google Tag Manager consultants rebuild the structure so changes stop being risky and nobody has to guess what a tag does.

Get Custom Quote Run Free Audit

Standard scope. Anything unusual is confirmed on the kickoff call.

Scoped to your site

Built to be maintained

Documented at handover

What gets built

A clean Google Tag Manager setup that your team can understand, manage, and scale.

GA4 & Analytics

One container, one source of truth. Every event is defined once, documented, and changeable without a developer.

Triggers & Variables

Tracking rules are built to be reusable and easy to update, so simple changes don't require rebuilding your setup.

Naming & Structure

Every tag, trigger, and variable follows a clear naming system, so your team can quickly understand what is running and why.

Documentation

You get a clear handover showing what was built, what each part does, and how your team can maintain it.

Migration & Cleanup

If you already have a GTM setup, we remove duplicates, retire outdated tracking, and clean up what no longer needs to be there.

A container you can actually hand over.

Share your site and what you need tracked. We'll scope a clean, documented GTM build with naming conventions your next analyst will thank you for.

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Scope

What GAFIX Monitors

Container setup

Snippet installed across all pages, with an organized workspace, clear naming conventions, and a maintainable structure.

Analytics configuration

Base tags and configuration variables managed in the container, with a developer-friendly data layer for easy updates.

Custom events

Track key actions like form submissions, button clicks, scroll depth, video plays, and downloads with clean triggers and minimal setup.

Migration and cleanup

Safely retire legacy tags, remove dead triggers, consolidate duplicates, and rebuild only what adds value.

Architecture

Logical trigger groups and reusable variables, with a scalable structure your team can extend without breaking.

Documentation

Every tag, trigger, and variable documented, so your team knows what’s there and why it exists.

Process

How the work runs

Discovery call

We review your site, your existing container if there is one, and what needs measuring.

Scoping

We confirm the plan and quote a fixed price. Nothing starts until you approve it.

Build and test

Built in a staging environment and tested across browsers and devices before anything ships.

Verify and hand off

We check every tag, walk your team through the structure, and hand over documentation.

Results

What you're left with

Fit

Who this is for

Companies setting a container up for the first time

Businesses migrating off legacy analytics who need a rebuild

Teams who inherited one that grew out of control

Anyone applying tracking patches without an underlying structure

FAQ

Frequently Asked Questions

Not sure which audit option suits you best? Let’s clear things up.

Why do tags stop firing without anyone changing them?

Someone did change something, just not the tag. A redesign renames the selector a click trigger watched. A plugin update moves the snippet. A tool gets added to the site directly. Rebuilding the structure fixes the cause rather than patching each symptom as it appears.

Can you clean this up without breaking what works?

That's the core of the migration work. We audit what exists, rebuild in a staging environment, and test across browsers and devices before publishing anything. Nothing goes live untested.

Ours works fine. Anything worth doing?

Then leave it alone. If you want more resilient collection, look at server-side tracking. If you want to know when it breaks, look at monitoring. Neither is urgent if things are genuinely working.

A tracking setup your whole team can understand not just developers.