Hubspot · Salesforce · Pipedrive
Know which channels produce revenue, not just leads.
Analytics knows which channel sent the visit. Your CRM knows which deal closed. Nothing connects the two, so marketing optimises for lead volume and hopes quality follows.
Fixed price. We confirm fit on the kickoff call before work begins.
- Fixed price
- No retainer
- Tested before handover
Follow Your Leads All the Way to Revenue
Lead volume only tells you who filled out a form. CRM attribution helps you understand which marketing channels are actually driving customers and revenue.
Before
Leads arrive, but you can't see where they came from- Your CRM has deal values but no marketing context
- Marketing reports leads while sales reports revenue
- Paid campaigns are measured on leads, not customers
- All channels look similar when you only measure lead volume
- Form tracking is inconsistent
After
Lead source is captured and stored with the contact- Marketing source and campaign can be connected to the deal
- Marketing and sales can work from the same source and revenue data
- You can connect campaigns to the customers and revenue they generate
- You can compare channels based on lead quality and outcomes
- Important form submissions are tracked and verified across your key lead sources
Scope
What's included
Capturing the sourceCampaign parameters and session sources captured reliably, with both first-touch and last-touch attribution preserved.
CRM mappingSession data mapped to lead and contact fields, with source, medium, campaign, and content captured on form submission.
Conversion eventsForm submission events configured in your container, using hidden fields or webhooks based on your CRM.
VerificationFull journey tested from ad click and session through submission, with CRM fields populated and confirmed across your main lead sources.
CRMsHubSpot, Salesforce, and Pipedrive covered as standard, with other CRMs confirmed at kickoff.
Process
How the work runs
Kickoff call
We review your CRM, your forms and your analytics property, and agree which sources matter most.
Connect
We configure the tags that capture session data and pass it to your CRM at the point of submission.
Verify
We run test submissions, confirm the fields populate, and check the attribution is visible where your sales team works.
Results
What you're left with
Fit
Who this is for
B2B teams running paid campaigns with no closed-won visibility
Companies where the marketing-to-revenue gap comes up every month
Businesses whose CRM holds deals but no channel data
Teams on HubSpot, Salesforce or Pipedrive
FAQ
Frequently Asked Questions
When someone submits a form we capture their session identifier and the campaign parameters that brought them, and write both onto the CRM record. Later, when that contact becomes a qualified lead or a won deal, that event goes back to analytics tied to the original identifier. The revenue lands against the campaign that actually earned it.
That's where it earns its keep. Because attribution is stored on the CRM record rather than in a browser cookie, a deal closing six months later still points back to the original source. Cookie-based attribution would have expired long before.
HubSpot, Salesforce and Pipedrive in standard scope. Most others with an accessible API can be supported - worth asking before you assume not.
No. We capture and pass the data on submit without touching your existing forms, so nothing about the experience changes for the person filling it in.
Find out which campaigns actually produce revenue.
$699, tested from ad click through to CRM field. We confirm fit on the kickoff call - nothing beyond this price is billed without your approval.