Hubspot · Salesforce · Pipedrive
Analytics knows which channel sent the visit. Your CRM knows which deal closed. Nothing connects the two, so marketing optimises for lead volume and hopes quality follows.
Lead volume only tells you who filled out a form. CRM attribution helps you understand which marketing channels are actually driving customers and revenue.
Scope
Process
Results
Fit
FAQ
When someone submits a form we capture their session identifier and the campaign parameters that brought them, and write both onto the CRM record. Later, when that contact becomes a qualified lead or a won deal, that event goes back to analytics tied to the original identifier. The revenue lands against the campaign that actually earned it.
That's where it earns its keep. Because attribution is stored on the CRM record rather than in a browser cookie, a deal closing six months later still points back to the original source. Cookie-based attribution would have expired long before.
HubSpot, Salesforce and Pipedrive in standard scope. Most others with an accessible API can be supported — worth asking before you assume not.
No. We capture and pass the data on submit without touching your existing forms, so nothing about the experience changes for the person filling it in.
