Server-Side · Stape · Google Cloud
Browsers have been getting less cooperative every year. Server-side tracking moves collection onto infrastructure you control, so you decide what's sent, in what shape, to which platform.
Most tracking starts in the browser. Server-side tracking becomes useful when browser restrictions, ad blockers, and privacy changes start affecting the data you rely on.
Scope
Process
Results
Not a black box. You'll be able to maintain this without us. Hosting costs from Stape or Google Cloud are billed to you directly and sit outside this price.
Fit
FAQ
Today your visitor's browser talks directly to analytics and your ad platforms. After this, it talks to a container you own, and that container decides what to forward. You gain control over the data and lose your dependence on whether the browser cooperates.
The honest test is whether browser collection is already failing you. Different conversion totals across platforms, inconsistent event delivery, match quality warnings, or consent requirements you can't meet client-side. If none of those apply, standard Google Tag Manager setup is probably enough.
No, and anyone promising that is guessing. If a visitor blocks the first request, nothing recovers it. What server-side reliably does is extend cookie lifetimes and stop platform-side restrictions from dropping events you've already collected. We measure the actual difference on your site rather than quoting an industry average.
Stape is quicker to deploy and simpler to maintain, which suits most setups. Google Cloud gives you more control and works out cheaper at high volume, but needs someone comfortable with it. We recommend based on your traffic and who'll own it, not on preference.
Your container, your analytics property, and your primary ad platform. We confirm the exact permissions on the kickoff call so you're not handing over more than necessary.
