Shopify · Woocommerce· Custom

Revenue in analytics should match your store.

If purchases are missing, counted twice, or carrying the wrong values, every revenue report downstream is wrong. We implement the full ecommerce funnel to specification and reconcile it against your actual orders.

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Standard scope. Anything unusual is confirmed on the kickoff call.

Fixed price

No retainer

Reconciled before handover

Track the journey from click to checkout.

Tell us which platform you're on and what's not tracking properly. We'll send you a clear scope and fixed price within 48 hours.

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Track the full journey. Trust the revenue.

Product views, add-to-carts, and purchases tracked as one connected funnel, with revenue that reconciles against your store totals.

What we build

Complete tracking across the shopping journey

Complete product and item information

Order tracking with unique transaction IDs

Tracking connected to your checkout flow

Connected funnel steps

What you get

A clear view from product discovery to purchase

Product reports you can actually use

Each purchase counted once

Revenue that can be reconciled with your store

Reliable insight into where shoppers drop off

Scope

What's included

Funnel events

Item views, product views, cart actions, checkout steps, and purchases, all structured to the ecommerce specification.

Item arrays

Product ID, name, price, quantity, and category passed correctly and validated against schema requirements.

Purchase integrity

Transaction ID and revenue accuracy, with deduplication to prevent double-counting and proper order confirmation handling.

Data layer

Pushes configured for your platform, with variables and triggers aligned to your actual checkout flow.

Platforms

Shopify, WooCommerce, and WordPress covered as standard, with headless and custom builds confirmed at kickoff.

Process

How the work runs

Kickoff call

We look at your platform, your container, and where the numbers diverge. Scope is confirmed before work starts.

Implement

We build the full event set with correct data layer structure, item arrays and deduplication.

Reconcile

We test the funnel from product view through purchase and confirm revenue matches your store before handing over.

Results

What you're left with

Fit

Who this is for

Businesses that recently migrated or rebuilt checkout

Teams missing cart, checkout or purchase data

Stores where analytics revenue doesn't match platform revenue

Marketers who need reliable product and funnel numbers

FAQ

Frequently Asked Questions

Not sure which audit option suits you best? Let’s clear things up.

Why is analytics revenue different from my store?

Four usual causes: the purchase event fires twice, the revenue value in the data layer is wrong, a trigger on the confirmation page is misfiring, or orders through some channels were never tracked. A few percent of variance is normal. Anything more is a fault worth finding.

Do you work with Shopify?

Yes, along with WooCommerce and WordPress, all in standard scope. Headless and custom builds usually need the data layer implemented by your developers against a specification we write, which we confirm on the call.

Can you stop purchases counting twice?

Yes, and it's one of the most common jobs we do. We find what's producing the duplicate, which is usually a legacy tag nobody removed or a single-page app re-rendering the confirmation, then deduplicate on transaction ID so each order counts once.

Revenue in analytics should match your store.

Track the journey from click to checkout.

Track the full journey. Trust the revenue.

What's included