Shopify · Woocommerce· Custom
Revenue in analytics should match your store.
If purchases are missing, counted twice, or carrying the wrong values, every revenue report downstream is wrong. We implement the full ecommerce funnel to specification and reconcile it against your actual orders.
Fixed price. We confirm fit on the kickoff call before work begins.
- Fixed price
- No retainer
- Reconciled before handover
Track the full journey. Trust the revenue.
Product views, add-to-carts, and purchases tracked as one connected funnel, with revenue that reconciles against your store totals.
What we build
Complete tracking across the shopping journey
Complete product and item information
Order tracking with unique transaction IDs
Tracking connected to your checkout flow
Connected funnel steps
What you get
A clear view from product discovery to purchase- Product reports you can actually use
- Each purchase counted once
- Revenue that can be reconciled with your store
- Reliable insight into where shoppers drop off
Scope
What's included
Funnel eventsItem views, product views, cart actions, checkout steps, and purchases, all structured to the ecommerce specification.
Item arraysProduct ID, name, price, quantity, and category passed correctly and validated against schema requirements.
Purchase integrityTransaction ID and revenue accuracy, with deduplication to prevent double-counting and proper order confirmation handling.
Data layerPushes configured for your platform, with variables and triggers aligned to your actual checkout flow.
PlatformsShopify, WooCommerce, and WordPress covered as standard, with headless and custom builds confirmed at kickoff.
Process
How the work runs
Kickoff call
We look at your platform, your container, and where the numbers diverge. Scope is confirmed before work starts.
Implement
We build the full event set with correct data layer structure, item arrays and deduplication.
Reconcile
We test the funnel from product view through purchase and confirm revenue matches your store before handing over.
Results
What you're left with
Fit
Who this is for
Businesses that recently migrated or rebuilt checkout
Teams missing cart, checkout or purchase data
Stores where analytics revenue doesn't match platform revenue
Marketers who need reliable product and funnel numbers
FAQ
Frequently Asked Questions
Four usual causes: the purchase event fires twice, the revenue value in the data layer is wrong, a trigger on the confirmation page is misfiring, or orders through some channels were never tracked. A few percent of variance is normal. Anything more is a fault worth finding.
Yes, along with WooCommerce and WordPress, all in standard scope. Headless and custom builds usually need the data layer implemented by your developers against a specification we write, which we confirm on the call.
Yes, and it's one of the most common jobs we do. We find what's producing the duplicate, which is usually a legacy tag nobody removed or a single-page app re-rendering the confirmation, then deduplicate on transaction ID so each order counts once.
Get revenue reporting you can act on.
$549, tested across your checkout flow before handover. We confirm fit on the kickoff call - nothing beyond this price is billed without your approval.