Automated Audit
Your GA4 audit. 52 checks, two minutes.
This free GA4 audit tool reviews how your GA4 configuration and GTM container are actually set up, then shows you what's broken, what it's costing you, and exactly how to fix it.
Coverage
What the GA4 and GTM audit checks
Configuration problems rarely announce themselves. These are the checks that act as a GA4 audit checklist, running automatically your analytics property and tag container, in a single pass.
Data streams
Missing, duplicate, or misconfigured web streams
Enhanced measurement
Which interactions are, and aren't, being captured.
Event configuration
Wrong names, missing parameters, or duplicate events
Conversions
Marked correctly and tied to real outcomes.
Attribution
Model and lookback window set for your sales cycle.
Referral exclusions
Payment gateways and subdomains creating false sessions.
Audiences
Whether the segments you need actually exist.
Cross-domain tracking
Redirects between domains splitting one visit into separate sessions.
Channel groupings
Traffic landing in the wrong bucket.
Data retention
Whether history is being kept or discarded.
+ 16 more, unlocked on a monitoring plan
Unused tags
Dead weight slowing the container down.
Triggers
Triggers that don't fire, or fire too broadly
Event parameters
Missing or malformed values on key events
Ecommerce objects
Item arrays that fail validation checks
Conversion Linker
Absent or misconfigured, which breaks ad attribution.
Consent Mode
Tags firing before consent, or blocked when they shouldn't be.
+ 16 more, unlocked on a monitoring plan
Identify GA4 and GTM Issues Instantly
Apply prioritized expert recommendations to fix tracking issues and ensure your GA4 and GTM data is accurate and reliable.
The report
What you get back
Every check returns pass, fail or warning. No ambiguity, and no wall of raw errors to interpret yourself.
yourstore.com
Tracking Health Report
Purchase event fires twice on order confirmation
Conversion Linker missing- ad platform under-reporting
Consent Mode not configured
Payment gateway absent from referral exclusion
Enhanced measurement configured correctly
A health score
One number for where your setup stands, so you can see movement over time.
Pass, fail or warning
Every checkpoint returns a clear result. Nothing is left open to interpretation.
Severity ranking
Critical, moderate and optimal, so you spend effort on what's actually costing you.
What it costs you
Each finding explains the real business consequence, not just the technical fault behind it.
How to fix it
Specific steps for every finding. Your developer can act on them, or we can.
Export
Findings exportable as a structured file for developers or stakeholders, included on all plans.
Free Google Analytics audit
What a free audit holds back
Both versions run all 52 checks. The difference is how much detail you're allowed to see.
Feature
Property checks
Container checks
Optimal findings
Moderate findings
Critical findings
Recommended fixes
Export
Multiple properties
Scheduled re-runs
Price
Free Audit
7
7
Visible
Blurred
Blurred
Blurred
-
-
-
Free (1 per account)
Full Audit
27
25
Visible
Visible
Visible
Visible
From $199/mo
Access and privacy
What we can and can't see
Analytics access is read-only OAuth, scoped to configuration. We read how the property is set up, not the events or users inside it.
Container access isn't needed. We read what your site already serves publicly, so there's no login and no permission to grant.
Nothing is retained. Your data isn't stored after a run completes.
Nothing is modified. We don't write to your property, your container, or any connected account.
We hold current ISO and SOC2 certifications, verified by independent third-party auditors.
FAQ
About the audit
How many free GA4 audits do I get?
Two per account, one per property. That's the limit before you need a plan. After that, unlimited runs and full findings come with any monitoring plan from $99 a month.
What's blurred in the free version?
You see the health score and every check that ran. Optimal findings are fully readable. Critical and moderate findings confirm a problem exists but hide the detail and fix — those unlock on a paid plan.
Is this as good as a manual GA4 audit?
For configuration problems, it's faster and more consistent than a manual audit. The same 52 checks, run identically, in two minutes rather than two weeks. Where it still loses is unusual architecture and judgement calls about what to measure.
Do you see our actual GA4 data?
No. The connection is scoped to configuration only, never to your data. We can tell that a purchase event is misconfigured. We can't see how many purchases you had, or who made them.
I already know what's broken. Should I still audit?
Not necessarily. If you can already name the single problem, the $299 Quick Fix skips straight to solving it. Run the audit first if you suspect there's more going on than the one thing you've noticed.
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