Server-Side · Stape · Google Cloud

Collection that doesn't depend on the browser.

Browsers have been getting less cooperative every year. Server-side tracking moves collection onto infrastructure you control, so you decide what's sent, in what shape, to which platform.

Fixed price

No retainer

Documented at handover

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Standard scope. Anything unusual is confirmed on the kickoff call.

The symptoms

When browser-based collection stops holding up

Almost nobody moves to server-side out of curiosity. They move after something degrades and they want the collection layer back under their control.

Analytics and ad platforms reporting different conversion totals

Events arriving inconsistently across browsers and devices

Match quality warnings in Google Ads or paid social

Consent and privacy requirements you can't satisfy client-side

A setup that's become fragile enough that nobody wants to touch it

Ad blockers preventing your container from loading at all

Bar chart comparing GA4 audit workflows, showing GAFix delivers 70% time savings versus other tools

What changes

It isn't more tracking. It's a different place to make decisions.

Events go to a container you own before they reach any platform. That single change gives you a point of control that doesn't exist in the browser.

You choose what gets forwarded, changed, or dropped

Event shapes are normalised before analytics ever sees them

Collection no longer depends entirely on the user's browser

Platform-specific requirements are handled in one place

First-party data collection that holds up as restrictions tighten

Scope

What's included

Server container

Container provisioned and configured

Endpoint and request handling

Secure routing for incoming events

Forwarding logic

Client-to-server event forwarding

Filtering and transformation rules

Controlled delivery to each platform

Analytics events

Custom events from real user behaviour

Conversions mapped to business outcomes

Structure that supports funnel analysis

Platform delivery

Server-side delivery to analytics and connected ad platforms

Deduplication so nothing is counted twice

Server-Side Tracking -$749

One-time setup. Hosting billed separately.
One container · Analytics event forwarding · One ad platform

Order Now - $749

Scope note: Price covers one server container, event forwarding, and one primary ad platform. Multiple containers, custom event schemas, or advanced deduplication are scoped separately. If server-side isn’t worth it for your setup, we’ll tell you not sell you.

Process

How the work runs

Kickoff call

We map your stack, your platforms and what you're trying to measure, then confirm whether standard scope covers it. This happens before any work begins.

Review what exists

A short pass over how your current setup is installed and behaving, to establish what carries over and what needs rebuilding.

Build, then verify

We configure the container, set up forwarding, connect your platforms, and confirm events are arriving correctly before handover.

Results

What you're left with

Not a black box. You'll be able to maintain this without us. Hosting costs from Stape or Google Cloud are billed to you directly and sit outside this price.

A server container connected to your stack and documented

First-party collection that's ready for tighter consent rules

More consistent event delivery to analytics and ad platforms

Documentation your own team can follow

Less exposure to ad blockers and browser restrictions

Fit

Who this is for

Teams running meaningful paid media spend

Companies preparing for stricter consent and privacy requirements

Businesses with a visible gap between analytics and ad platform numbers

Technical teams who want an architecture they can reason about

FAQ

Frequently Asked Questions

What does server-side actually change?

Today your visitor's browser talks directly to analytics and your ad platforms. After this, it talks to a container you own, and that container decides what to forward. You gain control over the data and lose your dependence on whether the browser cooperates.

How do I know if I need it?

The honest test is whether browser collection is already failing you. Different conversion totals across platforms, inconsistent event delivery, match quality warnings, or consent requirements you can't meet client-side. If none of those apply, standard Google Tag Manager setup is probably enough.

Will it recover everything I'm losing?

No, and anyone promising that is guessing. If a visitor blocks the first request, nothing recovers it. What server-side reliably does is extend cookie lifetimes and stop platform-side restrictions from dropping events you've already collected. We measure the actual difference on your site rather than quoting an industry average.

Stape or Google Cloud?

Stape is quicker to deploy and simpler to maintain, which suits most setups. Google Cloud gives you more control and works out cheaper at high volume, but needs someone comfortable with it. We recommend based on your traffic and who'll own it, not on preference.

What access do you need?

Your container, your analytics property, and your primary ad platform. We confirm the exact permissions on the kickoff call so you're not handing over more than necessary.

Get collection off the browser.

$749 for standard scope, confirmed on a kickoff call before work starts.