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Data Analytics
Does GA4 Show Google AI Mode as a Referrer?
GA4 doesn’t label Google AI Mode. Its traffic hides in organic and direct, so you need patterns and workarounds to uncover it.
Justin Gomes
5 Min
Best Practices
GA4 Data Discrepancies: Why Your Numbers Don’t Match (and How to Fix Them)
GA4 numbers not matching your reports? Discover the most common GA4 data discrepancies and learn how to diagnose and fix tracking issues.
Geetanjali Khatri
10 Min Read
Setup & Use
Google Analytics Subdomain Tracking: Practical Guide for GA4 Properties
Configure GA4 subdomain tracking correctly to maintain session continuity and prevent self-referrals.
Justin Gomes
7 Min
Data Analytics
Events vs Goals in Google Analytics: How GA4 Changed Conversion Tracking
Understand how Google Analytics 4 replaces Goals with events and conversions, and how to avoid tracking mistakes.
Justin Gomes
7 Min
Best Ecommerce Analytics Tools in 2026 Comparison
When Shopify, GA4, and ad platforms disagree, decision-making breaks. Explore the best ecommerce analytics tools and architectures to fix data alignment.
Madiha Khan
9 Min
Updates
First-Party Tracking Is the Future: Are You Ready for Google Tag Gateway?
Learn how Google Tag Gateway enables first-party tracking, reduces GA4 signal loss, and supports privacy-first measurement in a cookieless future.
Geetanjali Khatri
5 Mins Read

Product Tutorial

Setup & Use
How Agencies Can Use GA Audits to Speed Up Campaign Reporting
Learn how GA audits help agencies speed up campaign reporting and improve data accuracy using automated tools like GAfix for reliable GA4 insights.
Mumtaz Afrin
5 min read
Data Analytics
How to Understand GA4 Reports Without a Data Team?
Learn how to understand GA4 reports without a data team. Discover key metrics, simplified dashboards, and practical tips to turn analytics into actionable business insights across industries.
Mumtaz Afrin
7 Min Read
Setup & Use
How to Install Google Analytics 4 on Your Website
Learn how to install Google Analytics 4 (GA4) on your website with this step-by-step guide. Set up a GA4 property, verify installation, and audit your setup with GAfix.ai for accurate tracking.
Mumtaz Afrin
5 Min to Read
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